FOR IMMEDIATE RELEASE
Date 5/3/06

Contact: Matt Derrick
(816) 942-8800, ext. 213

Home Builders Association of Greater Kansas City
Honors Outstanding Marketing Campaigns

The best in residential marketing, advertising and public relations were recognized Tuesday, May 2 with the presentation of the 16th annual Metropolitan Awards for Marketing Excellence (MAME). The awards were presented during the Home Builders Association of Greater Kansas City (HBA) Spring Awards Ceremony at the Downtown Marriott Hotel Muehlebach Tower. More than 900 industry professionals attended this year’s ceremony which also honored winners of the American Dream Awards held in conjunction with the 2006 Spring Homes Tour.

Each year, the MAME Awards outstanding achievements in marketing among categories for single-family, multi-family and urban home builders; associated companies such as product and service providers; and new-home communities. Awards are presented in individual categories such as for print and broadcast advertising, public relations and special events, and Internet marketing with company’s earning points for the Best Overall Marketing Campaign. Individual honors are also presented for sales representatives. Entries are evaluated by a team of marketing and building industry professionals. The HBA Sales & Marketing Council presents the annual MAME Awards.

Western Wyandotte Investors LLC took home top honors for Best Overall Marketing Campaign by a developer. The company also took home the top award for Best Overall Marketing Campaign for a community priced $200,000 to $350,000 to Northridge at Piper Estates.

Other top overall marketing campaign award winners included Timberstone Development Inc. for single-family home builders; Tom French Construction Inc. for multi-family home builders; and Builder Designs for associate companies. In best overall community marketing awards, Hunt Midwest Real Estate Development Inc. took top honors for communities priced under $200,000 for Benson Place while Townsend Inc. won the award for communities priced $350,000 to $500,000 for WallStreet Tower. Coldwell Banker John Moffitt & Associates took the award for communities priced more than $500,000 to Parkway 133.

Robert Jackson of Builder Consulting won the award for Best Overall Salesperson.

“The Sales & Marketing Council presents these distinctive awards to pay tribute to the outstanding talents, originality and integrity of the individuals marketing new homes and new-home products and services in metropolitan Kansas City,” said Suzan Smith of Cedarwood Homes Inc., chairman of the HBA Sales & Marketing Council. “The MAME Awards are the most prestigious awards presented for local new-home sales marketing.”

The complete list of MAME Award winners is available on the HBA’s Web site. For more information, visit www.kchba.org.

Click here for a complete list of 2006 Metropolitan Awards for Marketing Excellence Winners

The Home Builders Association (HBA) of Greater Kansas City is the voice of the housing industry and the source for housing information. Comprising more than 1,000 member companies, the HBA represents an industry that contributes approximately $2.5 billion to the Kansas City economy, and supports more than 36,000 jobs in the Greater Kansas City metropolitan area.

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